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design work

A collection of case studies that showcases various content design skills: from microcopy UX writing to stakeholder management; multi-lingual feature name testing to flow experiments.

Meaningful motivation: from foundational work to A/B/C testing

Embracing AI: Creating a product content prompt-writing guide for in-house LLM

Empathetic microcopy to motivate underachievers

Multi-lingual feature name testing

Goal-setting: How a longer flow increased sales and retention