CONTENT DESIGNER

Hi there! I’m Lisa, a senior Content Designer for digital products, with expertise in all aspects of the design process.

I'm experienced in working with agile methods, and advocating for content design in cross-functional teams. My empathy paired with a bias to action and strong collaboration skills are what set me apart.

I'm originally from Cape Town, but now live in Berlin with my son and two cats.

Content design portfolio

Meaningful motivation: from foundational work to A/B/C testing

Goal-setting: How a longer flow increased sales and retention

Empathetic microcopy to motivate underachievers

Embracing AI: Creating a product content prompt-writing guide for in-house LLM

Multi-lingual feature name testing